Check viability
A quick Green, Amber or Red signal on whether your product deserves serious China entry work.
Start viability checkFor Malaysian brand owners
China Market Entry Advisory
Assess product fit, economics and entry options before committing inventory, channels or budget.
Commercial experience across China and Southeast Asia
500,000bottles sold
Dr.Mist
Dr.Mist
200,000boxes annually
London Roll
London Roll
50,000+sets each summer
Antimos 301
Antimos 301
500,000+cans annually
Patar VC
Patar VC
Know where you stand before you enter.
Most brands do not fail because the product is weak. They fail because product fit, economics, positioning and execution readiness were not tested early enough.
Assess readiness
Diagnose 53 questions across product fit, market knowledge, finance, certification and execution readiness.
Take the assessmentBuild the plan
Turn the diagnosis into a strategy review, workshop or guided programme with clear next moves.
Discuss China EntryPractical decisions before expensive execution.
Ocean Global combines cross-border operating experience, AI-assisted research and training design for Malaysian teams preparing for China.
China Market Entry Advisory
Clarify product relevance, positioning, price range, compliance exposure and entry sequence before spending on execution.
AI-Assisted Market Scan
Review competitor signals, category demand, channel behaviour and content angles with faster research support.
1-Day China Entry Blueprint
An HRD Corp claimable session that turns assumptions into a practical market-entry decision and 90-day action plan.
3-Month Guided Entry Programme
Structured support for selected brands moving from readiness diagnosis into testing, localisation and channel planning.
Recommended starting point
Discuss China EntryRM399, 60-minute China Entry Strategy Review
Review your product, current readiness and most sensible next step. A written action summary is included.
Real cross-border outcomes.
Experience across personal care, food, household, supplements and smart devices, from China market entry to Southeast Asia localisation.
Dr.Mist
500,000bottles sold
London Roll
200,000boxes annually
Antimos 301
50,000+sets each summer
Patar VC
500,000+cans annually
iFLYTEK Q3
RM1.5m+in three months
Specialised OTC capability. Ocean Global has built compliant pathways for selected OTC products through China cross-border health channels, with experienced regulatory and market-entry partners.
About Ocean Global.
Founded in 2016 and headquartered in Malaysia, Ocean Global has long focused on two-way cross-border trade between China and ASEAN.
Our business covers the import and export of consumer goods, brand representation, market entry strategy, product localization, marketing and promotion, and distribution channel development.
We assist brands from Malaysia, Thailand and other Southeast Asian countries in entering the Chinese market, while also helping Chinese and international brands expand into Malaysia and the wider ASEAN region.
Ocean Global provides one-stop services covering market assessment, brand positioning and end-to-end channel implementation.
Founder and CEO
Eddie Tan
A cross-border entrepreneur helping Southeast Asian brands make better China market-entry decisions.
Eddie has built businesses across Malaysia, Thailand, Hong Kong and China since 2015. As a former Southeast Asia partner of Onion Group and Onion Global, he gained direct exposure to China's content-driven commerce and brand-distribution ecosystem.
Today, he leads Ocean Global's work in market readiness, AI-assisted research, training and practical entry planning.
Start with a clearer China decision.
Tell us about your product and current plans. We will help identify the most practical next step.